Dolph Ziggler, the current WWE Intercontinental Champion, will face the former champion, Seth Rollins at Extreme Rules PPV in a 30-minute Iron Man match for the championship. The feud started in a title match held on the June 18 episode of RAW. Ziggler won the championship from Rollins when Drew McIntyre distracted the former champion.
The next week, Rollins won a rematch for the championship by DQ when McIntyre interfered. In the rematch, McIntyre attempted to help Ziggler keep the title, however got barred from the ringside. Ziggler retained the title as a result of DQ after McIntyre returned and send the official out of the ring. McIntyre progressed to beat Rollins but Roman Reigns came out to save his friend.
All four superstars have held the IC championship. After winning the title from Rollins, Ziggler has become a six-time Intercontinental Champion. Furthermore, both superstars have great matches in the past.