After weeks of speculations, reigning Serie A champions, Juventus has finally revealed the new jersey for the upcoming season. The team’s black and white stripes have been replaced with two halves of black and white, separated by a thin pink line in between.
When we think of a team’s jersey, we immediately think about the club’s emblem and their home kit. At the start of the 2017-18 season, the Italian giants changed the club’s emblem, introducing a ‘J’ shaped logo to replace the black and white oval shield.
Adidas, which had replaced Nike as Juventus’ principal shirt sponsor in 2015 has now introduced this new kit. Juventus fans seem not too pleased with the new outfit.
For the last 115 years, Juventus has played in their traditional black and white striped shirts with white shorts or black shorts. Originally, when the club was founded in 1897, they played in pink shirts with a black tie.
The father of one of the players made the earliest shirts, but continuous washing faded the colour and the club decided to replace it.
Juventus asked one of their team members, Englishman John Savage if he had any contacts in England who could supply new shirts in a colour that would better withstand the elements.
Savage had a friend who lived in Nottingham, who being a Notts County supporter, shipped out the black and white striped shirts to Turin. Juventus has worn the shirts ever since, considering the colours to be aggressive and powerful.
The team’s website shared a statement about the new outfit.
“The daring new design evokes the past, whilst igniting the future of the club through the evolution of the iconic black and white stripes. The new jersey will continue to have the iconic black and white colours, but in the shape of the new half-and-half stripes, along with an unexpected flash of pink that sits at the heart of the design and honours the first colour the club ever played in.”
“The unexpected design keeps to the tradition that is woven in the club’s DNA but has evolved to mark the progressive new era of Juventus. A clean crew neck collar with black and white sleeves is featured on the shirt, each with contrasting three stripes, creating miss-matched stripes look on each shoulder.”
“In addition, the kit also features Climalite technology, to wick sweat and keep you dry, allowing players to experience peak performance.”
The Bianconeri used team’s star players, Cristiano Ronaldo, Miralem Pjanic, Paulo Dybala, and Juan Cuadrado to unveil their new kit on social media.
Juventus exhibited their new kit for the first time in yesterday’s 2-0 defeat against Roma at the Stadio Olimpico.