New York Knicks used an image of rookie center Mitchell Robinson playing alongside the Golden State Warriors' Kevin Durant in a pitch to season-ticket holders. However, later they deleted the picture to avoid the perception that the organization had an ulterior motive in including Durant, who will be a 2019 free agent, in the pitch.
Knicks said in a statement on February 10 (Sunday), "Game action photos are used all the time for marketing purposes, but given everything going on, we took the precaution of taking the photo down. To be clear, it was one of several rotating photos on the website."
It is not an unknown phenomena that teams use stars from opposing teams in such marketing gimmicks. The Knicks have been closely linked to Durant in free agency. The association caused a stir when a Knicks season-ticket holder pointed out the photo on social media via a post. It met with mexied response but the matter was taken and cleared quickly by Knicks in a statement through their official website.
The photo was part of a pitch to season-ticket holders to renew their packages for the 2019-20 season. The deadline for season-ticket renewals is in late February. The Knicks (10-45) have tied a single-season franchise record with 16 consecutive losses.
About the Author
Aditya Sahay, a former cricket reporter/writer and statistician, has shifted gears to other sports (primarily badminton, tennis, kabaddi, hockey, golf etc). While cricket remains his first love, he enjoys covering and writing on kabaddi, hockey and tennis. He dons Germanys jersey during FIFA and believes Dhoni Dhoni hai, isko (aur) mauka mila toh bahut aage jayega