Premier League giants Manchester United has decided to continue their winning relationship with Cho-A Pharm the Korean pharmaceuticals company.
The original association between the two was signed in 2014 and since then it has delivered various inventive campaigns which also includes a special art exhibition to support the company’s ‘Project A’ CSR programme.
With the help of such events, fans got the chance to get closer to the Old Trafford experience and raise Cho-A’s industry thought leadership.
The main aim behind organizing such campaigns was to raise the company’s product awareness and to unite with all the Manchester United fans across the two countries.
Manchester United’s Group Managing Director, Richard Arnold, comments: "As a professional sports club, health and well-being is at the forefront of everything we do. It is something we encourage not only among our elite players, but also our staff and fans.
"With 30 years of experience in the pharmaceuticals industry, Cho-A is an established pharmacy chain in South Korea, giving our fans access to its wide range of health supplements through over 1,000 outlets, further promoting the importance of a healthy, balanced lifestyle.
"Our partnership with Cho-A has been a success from the very beginning and everyone at the club is delighted to be able to build on this and continue our winning relationship."
Seong-Hwan Cho, President and CEO of Cho-A Pharm Co. Ltd, said: “Throughout our partnership so far, Cho-A has achieved immeasurable promotional value due to various marketing activities by leveraging Manchester United’s strong global brand equity. The extended partnership connects the two brands to be tied strongly, and we look forward to building brand trust and preference continuously.
“Along with vision to globalise the business, we believe this gives another opportunity to promote the brand to over 40 million Manchester United followers in South Korea and Vietnam.”
About the Author
Shekhar Dhingra is a sports journalist with 1.5 years of experience, having worked with sports business website "Market4Sports". He resides in New Delhi and is a die-hard sports fan with special affection for cricket and badminton. He desperately waits for weekend to relax his soul by playing cricket.