The world class tennis player Novak Djokovic has signed a global footwear deal with Japan-based sportswear brand, Asics.
Novak Djokovic is the new member of Asics family. The news was announced at a launch in Melbourne on Thursday, where the Japan-based footwear company introduced the new Gel Resolution Novak shoe.
The new signature tennis shoe is unveiled to the public ahead of the world class tennis tournament in Melbourne this month.
The ASICS’ flagship GEL-RESOLUTION shoe has been offering top-performance on the court for many years due to its stability and support. Based on ASICS Institute of Sport Science (ISS)’ research and analyzing professional tennis players’ motions and performances, ASICS develops its tennis footwear with stability and speed as the priority.
Now, ASICS has teamed up with winner of 12 Grand Slam singles titles, Novak Djokovic to develop tennis footwear GEL-RESOLUTION™ NOVAK, a new and improved iteration, featuring Djokovic’s favourite ASICS technology, expertly curated to offer players superior stability when they hit the court.
“I’m thrilled to be partnering with ASICS. They have gone above and beyond to ensure the technology is the best and specific to my needs as a player, on the court. The light weight and support structures on the midfoot allow me to move quickly and ensure I have the right stability throughout my performance,” Novak said.
Motoi OYAMA, Chairman, President and CEO, Representative Director, ASICS Corporation said, “Tennis has evolved drastically over the years, with many players now requiring products that allow them to move faster around the court and hit with greater power. The tennis category will be a future focus for ASICS, as we look to eventually achieve our vision of becoming the world’s number 1 tennis footwear brand. We’re thrilled to be working with Djokovic as part of our ongoing commitment to inspire people to move more on and off the court. He’s an inspiration to the industry and fans across the globe, known for his stamina and strength, both physically and mentally. It’s fantastic to be partnering with someone that embodies the same values and beliefs that ASICS stands for every day.”
The GEL-RESOLUTION™ NOVAK will be available to the public on the 15th January, when the first Grand Slam of the season, the Australian Open begins.
About the Author
Shekhar Dhingra is a sports journalist with 1.5 years of experience, having worked with sports business website "Market4Sports". He resides in New Delhi and is a die-hard sports fan with special affection for cricket and badminton. He desperately waits for weekend to relax his soul by playing cricket.